GG Poker: Face Off

GG Poker Awareness Campaign
Role: Senior Creative
Deliverables: TVC, OOH, Social, Digital

THE CHALLENGE

Online poker is noisy, macho and full of bravado. GG Poker needed to stand out in a category obsessed with cigar smoke, tuxes, and big wins.

THE IDEA

Reposition poker as a game of thinking, not shouting. Winning isn’t about luck or ego, it’s about outplaying your opponent.

THE APPROACH

We leaned into intelligence over intensity. The work stripped away casino clichés in favour of calm, confident messaging that respected the audience.

We tapped into the personality of Johnny Vegas to bring to life the highs and lows of ‘All-in or Fold’ in his signature off-beat tone. Keeping it fun, funny, and approachable.