THE CHALLENGE

Omaze runs always-on TV activity, with new competitions launching every month. The challenge isn’t scale, it’s consistency.

Each campaign needed to feel fresh, trustworthy and recognisably Omaze, while working across a growing number of formats, lengths and channels.

THE ROLE

This is an ongoing partnership that I am at the heart of.

I work across the full lifecycle of the ads: shaping scripts, storyboarding ideas, designing on-screen graphics and advising on edits. The aim is simple: make sure every execution feels considered, clear and joined-up, always premium and always Omaze.