Samsung A56 5G

Launch Campaign

While freelancing I got drafted into a last minute pitch to launch the latest mid-level Samsung handset. It was a whirlwind couple of weeks, but I ended up with two routes in the final deck, so I was chuffed.

All. Awesome. Always. won out in the end. A fun little campaign that had a number of boxes to tick across B2C and B2B, and also needed to show off new features, and also look premium but not too premium to step on the flagship model. Whew!