Rise Above Black Friday

Vestiaire Collective Seasonal Campaign
Role: Creative Director
Deliverables: Social, Digital

THE CHALLENGE

Vestiaire Collective sits at the intersection of fashion, sustainability and resale; a space full of good intentions, heavy language and earnest explanations.

The challenge was to communicate circular fashion without sounding worthy or preachy.

F+H went over to Paris to workshop just how VC could stand out.

THE IDEA

Purchasing a re-sold garment didn’t just separate you stylistically, it separated you holistically.

THE APPROACH

The focus stayed on style, longevity and good taste, with circularity baked in to the messaging and visuals. We leaned on familiar fashion tropes and imagery, and broke the expectations around them.